TY  - BOOK
AU  - Kotler,Philip
AU  - Armstrong,Gary
TI  - Principles of marketing
SN  - 9780132390026 (alk. paper)
AV  - HF 5415 K67P 2008
PY  - 2008///
CY  - Upper Saddle River, N.J.
PB  - Pearson/Prentice Hall
KW  - MARKETING
N1  - Includes appendix glossary and index; Extending marketing; Defining marketing and the marketing process; Understanding the marketplace and consumers; Designing a customer-driven marketing strategy and integrated marketing Mix
UR  - http://www.loc.gov/catdir/toc/ecip078/2007000562.html
ER  -