TY  - BOOK
AU  - Drewniany, Bonnie L.
AU  - Jewler,A.Jerome
TI  - Creative strategy in advertising
SN  - 0495095699
AV  - HF 5825 D73C 2008
PY  - 2008///
CY  - Bost. MA.
PB  - Thomson/Wadsworth
KW  - ADVERTISING COPY
KW  - ADVERTISING LAYOUT AND TYPOGRAPHY
N1  - Creativity : unexpected but relevant selling messages; Branding " identity and image strategy; Diversity : targeting an ever-changing marketplace; Fact finding : the basis for effective creative work; Strategy : a roao map for the creative team
ER  -