TY  - BOOK
AU  - Czinkota, Michael R.
AU  - Ronakainen,Llkka A.
TI  - International marketing
SN  - 0324317026
AV  - HF 1416 C94I 2007
PY  - 2007///
CY  - Mason,OH
PB  - Thomson/South-Western
KW  - EXPORT MARKETING
KW  - MARKETING
KW  - MANAGEMENT
N1  - The international marketing environment; International market entry and development; Export marketing mix; The global marketing mix
ER  -