TY  - BOOK
AU  - Shimp, Terence A.
TI  - Integrated marketing communicationa in advertising and promotion
SN  - 9780324408089
AV  - HF 5823 S54I 2007
PY  - 2007///
CY  - Mason,OH
PB  - Thomson South-Western
KW  - ADVERTISING
KW  - COMMUNICATION IN MARKETING
N1  - Integrated marketing communications : processes, brand equity, and the marcom environment; The fundamental marcomdecisions : targeting, positioning, objective setting, and budgeting; Advertising management
ER  -