TY  - BOOK
AU  - Duncan,Tom
AU  - Duncan,Tom
TI  - Principles of advertising & IMC
T2  - The McGraw-Hill/Irwin series in marketing
SN  - 0072537744 (alk. paper)
AV  - HF 5415.13 D86P 2005
PY  - 2005///
CY  - Chicago, IL
PB  - McGraw-Hill/Irwin
KW  - BRAND NAME PRODUCTS
KW  - MARKETING
KW  - MANAGEMENT
N1  - Revision of: IMC / Tom Duncan. 1st ed. 2002; Includes bibliographical references and index; How brands are buil T; Basic MC strategies for building brands; Creating sending and receiving brand messages
UR  - http://www.loc.gov/catdir/enhancements/fy0702/2003064200-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy0702/2003064200-t.html
ER  -