TY  - BOOK
AU  - Hoffman K.Douglas
AU  - Bateson,John E.G.
AU  - Hoffman,K.Douglas.
TI  - Services marketing: concepts, strategies & cases 
SN  - 0324319967 (hardcover)
AV  - HD 9980.5 H63S 2006
PY  - 2006///
CY  - Mason, OH
PB  - Thomson /South-Western
KW  - SERVICE INDUSTRIES
KW  - MARKETING
N1  - Rev. ed of: Essentials of services marketing. 2nd ed. c2002; Includes bibliographical references and index
UR  - http://www.loc.gov/catdir/toc/fy0607/2005934852.html
ER  -