TY  - BOOK
AU  - Schultz, Don E.
AU  - Schultz,Heidi F.
TI  - IMC, the next generation : five steps for delivering value and measuring returns using marketing communication
SN  - 0071416625
AV  - HF 5415 S33I 2004
PY  - 2004///
CY  - Boston
PB  - McGraw-Hill
KW  - MARKETING
KW  - BRAND NAME PRODUCTS
KW  - CUSTOMER SERVICES
KW  - BUSINESS COMMUNICATION
N1  - Includes bibliographical references and index
ER  -