TY  - BOOK
AU  - Malhotra,Naresh K.
AU  - Peterson,Mark
TI  - Basic marketing research : a decision-making approach
SN  - 0131971212
AV  - HF 5415.2 M34B 2006
PY  - 2006///
CY  - Upper Saddle River
PB  - Pearson/Prentice Hall
KW  - MARKETING RESEARCH
N1  - Includes bibliographical references and indexex
ER  -