TY  - BOOK
AU  - Cateora, Philip R.
AU  - Graham,John L.
TI  - International marketing
SN  - 0071105948
AV  - HF 1416 C37I 2007
PY  - 2007///
CY  - Boston
PB  - McGraw-Hill Irwin
KW  - EXPORT MARKETING
KW  - MARKETING
KW  - MANAGEMENT
N1  - An overview; The cultural environment of global markets; Assessing global market opportunities
ER  -