TY  - BOOK
AU  - Longenecker,Justin Gooderl
AU  - Moore,Carlas W.
AU  - Petty,J.William
AU  - Palich,Leslie E.
TI  - Small business management: an entrepreneurial emphasis
SN  - 0324323395
AV  - HD 62.7 L66S 2006
PY  - 2006///
CY  - Mason, Ohio.
PB  - Thomson/South-Western
KW  - SMALL BUSINESS
KW  - MANAGEMENT
N1  - Includes appendix glossary and index; The entrepreneurial life -- Entrepreneurial integrity: a gateway to small business opportunity -- Getting started -- Franchises and buyouts -- The family business -- The business plan: visualizing the dream -- The marketing plan -- The human resource plan: managers, owners, allies, and directors -- The location plan -- The financial plan, part 1: projecting financial requirements -- The financial plan, part 2: finding sources of funds -- The harvest plan -- Customer relationships: the key ingredient -- Product and supply chain management -- Pricing and credit decisions -- Promotional planning -- Global marketing -- Professional management in the entrepreneurial firm -- Managing human resources -- Managing operations -- Managing risk -- Managing assets -- Evaluating financial performance
ER  -