TY  - BOOK
AU  - Baran,Stanley J.
AU  - Davis,Dennis K.
TI  - Mass communication theory: foundations, ferment, and future
T2  - Wadsworth series in mass communication and journalism
SN  - 0534637973 (pbk.)
AV  - P 90 B37M 2006
PY  - 2006///
CY  - Belmont, CA
PB  - Thomson/Wadsworth
KW  - MASS MEDIA
KW  - PHILOSOPHY
N1  - Includes index; Introduction to mass communication theory--The era of mass society and mass culture--The rise and fall of limited effects--Contemporary mass communication theory : searching for consensus and confronting challenges
ER  -