TY  - BOOK
AU  - McDaniel, Carl
AU  - Lamb,Charles W.
AU  - Hair,Joseph F.
TI  - Marketing essentials
SN  - 0324366078
AV  - HF 5415 M32M 2007
PY  - 2007///
CY  - Mason, OH.
PB  - Thomson/South-Western
KW  - MARKETING
KW  - MANAGEMENT
N1  - Includes glossary and index; Part 1. The world of marketing--Part 2. Analyzing marketing opportunities--Part 3. Product and distribution decisions--Part 4. Promotion and pricing decisions
ER  -