TY  - BOOK
AU  - Usunier,Jean-Claude
AU  - Lee,Julie
TI  - Marketing across cultures
SN  - 0273685295 (alk. paper)
AV  - HF 1416 U85M 2005
PY  - 2005///
CY  - Harlow, England
PB  - Financial Times/Prentice Hall
KW  - EXPORT MARKETING
KW  - SCOCIAL ASPECTS
KW  - INTERNATIONAL BUSINESS ENTERPRISES
KW  - SOCIAL ASPECTS
KW  - INTERCULTURAL COMMUNICATION
N1  - Includes index; The clutural variable in international marketing; The integration of local consumption in a global marketing environment; Marketing decisions for the intercultural environment
ER  -