TY  - BOOK
AU  - Shimp,Terence A.
AU  - Shimp,Terence A.
TI  - Advertising, promotion, and supplemental aspects of integrated marketing communications
T2  - The Dryden Press series in marketing
SN  - 0030103525
AV  - HF 5415.123 S54A 1997
PY  - 1997///
CY  - Fort Worth
PB  - Dryden Press
KW  - COMMUNICATION IN MARKETING
KW  - SALES PROMOTION
KW  - ADVERTISING
KW  - DIRECT MARKETING
N1  - Rev. ed. of: Promotion management & marketing communications. 3rd ed. c1993; Includes bibliographical references and index
ER  -