TY  - BOOK
AU  - Purvis,Scott C.
AU  - Burton,Philip Ward
TI  - Which ad pulled best?: 40 case histories on how to write and design ads that work 
T2  - McGraw-Hill/Irwin series in marketing
SN  - 0072556641 (alk. paper)
AV  - HF 5823 P87W 2003
PY  - 2003///
CY  - Boston
PB  - McGraw-Hill/Irwin
KW  - ADVERTISING
KW  - ADVERTISING COPY
KW  - EVALUATION
N1  - Includes index; Consumer advertisements tested by gallup & robinson--Principles demonstrated by tested advertisements--Lisit of advertisers
UR  - http://www.loc.gov/catdir/toc/mh031/2002026342.html
UR  - http://www.loc.gov/catdir/description/mh031/2002026342.html
ER  -