TY  - BOOK
AU  - Schultz,Don E.
AU  - Barnes,Beth E.
TI  - Strategic brand communication campaigns
SN  - 0844229520
AV  - HF 5823 S38S 1999
PY  - 1999///
CY  - Lincolnwood, Ill.
PB  - NTC Business Books
KW  - ADVERTISING CAMPAIGNS
N1  - Includes index; An introduction to the ldea of brands--Understanding consumers and their relationships to brands--Campaign strategy : the elements of an effective campaign--Campaign evaluation : issues in campaing managements
ER  -