TY  - BOOK
AU  - Hackley, Chris
TI  - Advertising and promotion: communicating brands 
SN  - 0761941541
AV  - HF 6161.B4 H32A 2005
PY  - 2005///
CY  - London
PB  - SAGE Publications
KW  - ADVERTISING
KW  - SALES PROMOTION
KW  - BRAND NAME PRODUCTS
N1  - Includes bibliographical references and index; Introducing advertising and promotion; Theorizing advertising and promotion; Advertising and promotions's role in in brand marketing
ER  -