TY  - BOOK
AU  - Peter,J.Paul
AU  - Olson,Jerry, ( Jerry Corrie )
TI  - Consumer behavior and marketing strategy
T2  - Irwin/McGraw-Hill series in marketing
SN  - 0071233172
AV  - HF 5415.3 P47C 2003
PY  - 2003///
CY  - Boston
PB  - Irwin/McGraw-Hill
KW  - CONSUMER BEHAVIOR
KW  - MARKETING
N1  - Includes bibliographical references
ER  -