TY  - BOOK
AU  - Hair,Joseph F.
AU  - Bush,Robert P.
AU  - Ortinau,David J.
TI  - Marketing research: within a changing information environment 
T2  - McGraw-Hill/Irwin series in marketing
SN  - 0071151192 (international ed.)
AV  - HF5415.2 .H34M 2003
PY  - 2003///
CY  - Boston
PB  - McGraw-Hill/Irwin
KW  - MARKETING RESEARCH
N1  - CD-ROM has title: SPSS student version 11.0 for Windows; "ISBN 0-07-246757-6 part of 0-07-253839-2"--P. [4] of cover; Includes bibliographical references (p. 687-698) and indexes
ER  -