TY  - BOOK
AU  - Havaldar, Krishna K.
TI  - Industrial marketing: text and cases 
SN  - 0070588406
AV  - HF 5415.13 H38I 2005
PY  - 2005///
CY  - Boston
PB  - McGraw-Hill
KW  - INDUSTRIAL MARKETING
KW  - MANAGEMENT
N1  - Includes index; The Nature of Industrial marketing; Understanding Industrial Markets and Environment; The Nature of Industrial Buying and Buying Behaviour
ER  -