TY  - BOOK
AU  - Roman, Kenneth
AU  - Maas,Jane
TI  - How to advertise : building brands and businesses in the new marketing world
SN  - 0312340214
AV  - HF 5823 R65H
PY  - 2003///
CY  - New York
PB  - Thomas Dunne Books
KW  - ADVERTISING
N1  - Includes index
ER  -