TY  - BOOK
AU  - Rothacher,Albrecht
TI  - Corporate cultures and global brands
SN  - 9812388567
AV  - HD 69.B7 C67
PY  - 2004///
CY  - New Jersey
PB  - World Scientific
KW  - BRAND NAME PRODUCTS
KW  - MANAGEMENT
KW  - CONGREEESE
KW  - MARKETING
KW  - CORPORATE CULTURE--CONGREEESE
KW  - CORPORATE IMAGE--CONGREEESE
N1  - Includes bibliographical references and index
ER  -