TY  - BOOK
AU  - Ries, Al
AU  - Ries,Laura
TI  - The origin of brands : how product evolution creates endless possibilities for new brands
SN  - 0060570148
AV  - HD 69.B7 R53O
PY  - 2004///
CY  - New York
PB  - Collins
KW  - BRAND NAME PRODUCTS
KW  - MARKETING
KW  - NEW PRODUCTS
KW  - MANAGEMENT
N1  - Includes bibliographical references and index
ER  -