TY - BOOK AU - Zimmerer,Thomas AU - Scarborough,Norman M. TI - Essentials of entrepreneurship and small business management SN - 0131440292 AV - HD 62.7 Z55E 2005 PY - 2005/// CY - Upper Saddle River, NJ PB - Pearson/Prentice Hall KW - SMALL BUSINESS KW - MANAGEMENT KW - NEW BUSINESS ENTERPRISES N1 - Includes index; The challenge of entrepreneurship--Building the business plan : beginning considerations--Building the business plan : marketing considerations--Building the business plan : financial considerations--Puting the plan to work : building a competitive edge UR - http://www.loc.gov/catdir/toc/fy044/2003065602.html ER -