TY  - BOOK
AU  - Bradley, Frank
TI  - International marketing strategy
SN  - 0273686887
AV  - HF 5415 B72I 2005
PY  - 2005///
CY  - Harlow
PB  - Pearson Education Limited
KW  - MARKETING
N1  - Scope of international marketing strategy; International marketing in the global economy; Company resources and capabilities
ER  -