TY  - BOOK
AU  - Zikmund, William G.
AU  - McLeod,Raymond
AU  - Gilbert,Faye w.
TI  - Customer relationship management : integrating marketing strategy and information technology
SN  - 0471271373
AV  - HF 5415.55 Z68C
PY  - 2003///
CY  - Hoboken
PB  - Wiley
KW  - RELATIONSHIP MARKETING
KW  - CUSTOMER RELATIONS
KW  - MANAGEMENT
KW  - DATA PROCESSING
ER  -