TY  - BOOK
AU  - Kotler, Philip
TI  - Principles of marketing: an Asian prespective 
SN  - 0131234390
AV  - HF 5415 P74 2005
PY  - 2005///
CY  - Singapore
PB  - Prentice Hall
KW  - MARKETING
KW  - MANAGEMENT
N1  - Understanding marketing and the marketing process--Developing marketing opportunities and strategies--Developing the marketing mix--Managing marketing
ER  -