TY  - BOOK
AU  - Pickton, David
AU  - Broderick,Amanda
TI  - Integrated marketing communications
SN  - 0273676458
AV  - HF 5415.123 P52I
PY  - 2005///
CY  - Harlow
PB  - Pearson Education
KW  - COMMUNICATION IN MARKETING
N1  - Includes bibliographical references and index
ER  -