TY  - BOOK
AU  - Lovelock, Christopher H.
TI  - Services markting in Asia : managing people technology, and strategy
SN  - 0131275372
AV  - HF 5415.122 L68S
PY  - 2005///
CY  - Singapore
PB  - Pearson Education South Asia Pte Ltd
KW  - SERVICE INDUSTRIES
KW  - MARKETING
ER  -