TY  - BOOK
AU  - Dwyer, F. Robert
AU  - Tanner,John F.
TI  - Business marketing : connecting strategy, relationships, and learning
SN  - 0071244387
AV  - HF 5415 D89B
PY  - 2006///
CY  - Boston
PB  - Irwin McGraw-Hill
KW  - MARKETING
N1  - Includes bibliographical references and index
ER  -