Advertising : principles & practice / William Wells, John Burnett, Sandra Morarity. [book]
Material type:
TextPublication details: Upper Saddle River, N.J. : Prentice Hall, 2000.Edition: 5th edDescription: xviii, 562 p. : ill. ; 28 cmISBN: - 0130835714
- 0130872180
- HF 5823 W44A 2000
| Item type | Current library | Collection | Shelving location | Call number | Status | Barcode | |
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General Book
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SPU Library, Chonburi campus | General Books (ENGLISH) | General Shelves (English) | HF 5823 W44A 2000 (Browse shelf(Opens below)) | Available | BG001751 | |
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General Book
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SPU Library, Chonburi campus | General Books (ENGLISH) | Floor 3: General Shelves (FOREIGN LANGUAGE) | HF 5823 W44A 2000 (Browse shelf(Opens below)) | Available | B003234 | |
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General Book
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SPU Library, Khon Kaen campus | General Books (ENGLISH) | General Shelves (English) | HF 5823 W44A 2000 (Browse shelf(Opens below)) | Available | F057929 |
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| HF 5823 W42A 2015 Advertising: Critical Approaches / | HF 5823 W44A 1998 Advertising : principles & practice / | HF 5823 W44A 1998 Advertising : principles & practice / | HF 5823 W44A 2000 Advertising : [book] principles & practice / | HF 5823 W44A 2000 Advertising : [book] principles & practice / | HF 5823 W44A 2003 Advertising : principles & practice / | HF 5823 W54A 2000 Advertising |
Includes bibliographical references and index.
Advertising foundations and environment
Advertising background, planning and strategy
Advertising media
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