Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. [book]
Material type:
TextSeries: The Irwin/McGraw-Hill series in marketingPublication details: Boston, Mass. : Irwin/McGraw-Hill 2001Edition: 5th edDescription: xx, 795, p. : ill. ; 28 cmISBN: - 0072314451
- HF 5823 B44A 2001
| Item type | Current library | Collection | Shelving location | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|---|---|
General Book
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SPU Library, Bangkok (Main Campus) | General Books (ENGLISH) | Floor 6: General Shelves (ENGLISH): H, J | HF 5823 B44A 2001 (Browse shelf(Opens below)) | C.2 | Available | F049584 | |
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General Book
|
SPU Library, Chonburi campus | General Books (ENGLISH) | Floor 3: General Shelves (FOREIGN LANGUAGE) | HF 5823 B44A 2001 (Browse shelf(Opens below)) | Available | B007974 | ||
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General Book
|
SPU Library, Khon Kaen campus | General Books (ENGLISH) | General Shelves (English) | HF 5823 B44A 2001 (Browse shelf(Opens below)) | Available | F057786 |
Includes bibliographical references and index.
The role of IMC in marketing--Integrated marketing program situation analysis--Analyzing the communication process--Objectives and budgeting for integrated marketing communications programs--Developing the integrated marketing communications program
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