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Marketing strategy : planning and implementation / Orville C. Walker, Jr., Harper Boyd, Jr., Jean-Claude LarrO<U+0302>echO<U+0302>e.
Material type:
TextPublication details: Boston : Irwin/McGraw-Hill, 1999.Edition: 3rd edDescription: xxiii, 393 p. : ill. ; 26 cmISBN: - 0256261180
- 9780071168472
- HF 5415.13 W34M 1999
| Item type | Current library | Collection | Shelving location | Call number | Status | Barcode | |
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General Book
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SPU Library, Chonburi campus | General Books (ENGLISH) | Floor 3: General Shelves (FOREIGN LANGUAGE) | HF 5415.13 W34M 1999 (Browse shelf(Opens below)) | Available | B001204 | |
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General Book
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SPU Library, Khon Kaen campus | General Books (ENGLISH) | General Shelves (English) | HF 5415.13 W34M 1999 (Browse shelf(Opens below)) | Available | E100413 | |
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General Book
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SPU Library, Khon Kaen campus | General Books (ENGLISH) | General Shelves (English) | HF 5415.13 W34M 1999 (Browse shelf(Opens below)) | Available | F061219 |
Total holds: 0
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| HF 5415.13 P47M 2007 Marketing management : [book] knowledge and skills / | HF 5415.13 P47M 2007 Marketing management : [book] knowledge and skills / | HF 5415.13 P53M 2000 Market-led strategic change : transforming the pro | HF 5415.13 W34M 1999 Marketing strategy : planning and implementation / | HF 5415.135 C72S 1994 Strategic marketing / [book] | HF 5415.135 C72S 2000 Strategic marketing / | HF 5415.135 J34S 2009 Strategic marketing / [book] |
Includes bibliographical references and indexes.
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