Marketing strategy : planning and implementation / Orville C. Walker, Jr., Harper Boyd, Jr., Jean-Claude LarrO<U+0302>echO<U+0302>e.

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Material type: Text

TextPublication details: Boston : Irwin/McGraw-Hill, 1999.Edition: 3rd edDescription: xxiii, 393 p. : ill. ; 26 cmISBN:

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Holdings
Item type	Current library	Collection	Shelving location	Call number	Status	Barcode
General Book	SPU Library, Chonburi campus	General Books (ENGLISH)	Floor 3: General Shelves (FOREIGN LANGUAGE)	HF 5415.13 W34M 1999 (Browse shelf(Opens below))	Available	B001204
General Book	SPU Library, Khon Kaen campus	General Books (ENGLISH)	General Shelves (English)	HF 5415.13 W34M 1999 (Browse shelf(Opens below))	Available	E100413
General Book	SPU Library, Khon Kaen campus	General Books (ENGLISH)	General Shelves (English)	HF 5415.13 W34M 1999 (Browse shelf(Opens below))	Available	F061219

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Previous	HF 5415.13 P47M 2004 Marketing management : [book] knowledge and skills /	HF 5415.13 P47M 2007 Marketing management : [book] knowledge and skills /	HF 5415.13 W34M 1999 Marketing strategy : planning and implementation /	HF 5415.13 W34M 1999 Marketing strategy : planning and implementation /	HF 5415.135 C72S 1994 Strategic marketing / [book]	HF 5415.15 ค357ส 2557 การบริหารการผลิต = Production management /	HF 5415.15 ม246ผ 2553 การจัดการการผลิตและดำเนินงานและหลักการตลาด = [book] Production and operations management and principles of marketing	Next

Includes bibliographical references and indexes.

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