Consumer behavior and marketing action / Henry Assael. [book]

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Material type: Text

TextPublication details: Cincinnati, Ohio : South-Western College Pub., 1998Edition: 6th edDescription: xviii, 718 p. : ill. ; 24 cmISBN:

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Holdings
Item type	Current library	Collection	Shelving location	Call number	Status	Barcode
General Book	SPU Library, Chonburi campus	General Books (ENGLISH)	Floor 3: General Shelves (FOREIGN LANGUAGE)	HF 5415.3 A87C 1998 (Browse shelf(Opens below))	Available	B001553

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Includes bibliographical references (p. 656-688) and index.

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