Contemporary advertising / William F. Arens.
Material type:
TextSeries: The McGraw-Hill/Irwin series in marketingPublication details: Boston : McGraw-Hill Irwin, 2002.Edition: 8th edNotes: Title on CD-ROM: Student CD-ROM for use with Contemporary advertising. 8th ed.Description: 1 v. (various pagings) : ill. (some col.) ; 29 cm. + 1 CD-ROM (4 3/4 in.)ISBN: - 0072415444 (alk. paper)
- 0072451769 (CD-ROM)
- HF 5821 .A73C 2002
| Item type | Current library | Collection | Shelving location | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
General Book
|
SPU Library, Bangkok (Main Campus) | General Books (ENGLISH) | Floor 6: General Shelves (ENGLISH): H, J | HF 5821 .A73C 2002 (Browse shelf(Opens below)) | Available | E102819 |
Title on CD-ROM: Student CD-ROM for use with Contemporary advertising. 8th ed.
Includes bibliographical references and indexes.
System requirements for accompanying CD-ROM: IBM PC or 100% compatible with a Pentium/90 MHz processor, 16MB of RAM, 4x CD-ROM, Microsoft Windows 95 or higher, and Microsoft Internet Explorer 5 or higher.
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