Essentials of marketing

By:

McCarthy, E. Jerome

Contributor(s):

Perreault, william D.Jr

Material type: Text

TextPublication details: Homewood, Illinois: Irwin, 1991Edition: 5th edNotes: Includes bibliographical references and indexDescription: xvii, 526p.,26 cmISBN:

0256093237

Subject(s):

MARKETING

LOC classification:

HF 5415 M37E 1991

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Holdings
Item type	Current library	Collection	Shelving location	Call number	Status	Barcode
General Book	SPU Library, Chonburi campus	General Books (ENGLISH)	General Shelves (English)	HF 5415 M32E 1991 (Browse shelf(Opens below))	Available	BG001295

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Previous	HF 5415.M29 B47M 1997 Marketing	HF 5415 M32A 1994 Applications in basic marketing : clippings form the popular business press	HF 5415 M32A 1994 Applications in basic marketing : clippings form the popular business press	HF 5415 M32E 1991 Essentials of marketing	HF 5415 M32E 1991 Essentials of marketing	HF 5415 M32E 1994 Essentials of marketing : a global-managerical approach	HF 5415 M32M 1987 Marketing	Next

Includes bibliographical references and index

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