Advanced brand management from vision to valuation

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Material type: Text

TextPublication details: Singapore: John Wiley & Sons,Inc, 2002Edition: พิมพ์ครั้งที่ 1Notes: Includes indexDescription: xv, 296 P.,ill ; 24 cmISBN:

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Holdings
Item type	Current library	Collection	Shelving location	Call number	Status	Barcode
General Book	SPU Library, Chonburi campus	General Books (ENGLISH)	Floor 3: General Shelves (FOREIGN LANGUAGE)	HD 69.B7 T45A 2002 (Browse shelf(Opens below))	Available	B003486

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Previous	HD 69.B7 L56B 2005 Brand sense : how to build powerful brands through touch, taste, smell, sight & sound / [book]	HD 69.B7 L56B 2010 Brand sense : sensory secrets behind the stuff we buy / [book]	HD 69.B7 R53O 2004 The origin of brands : how product evolution creates endless possibilities for new brands / [book]	HD 69.B7 T45A 2002 Advanced brand management from vision to valuation	HD 69.B7 T45B 2001 Branding in Asia : the creation, development, and management of Asian brands for the global market /	HD 69.B7 T45B 2001 Branding in Asia : the creation, development, and management of Asian brands for the global market /	HD 69.B7 T45B 2001 Branding in Asia : the creation, development, and management of Asian brands for the global market /	Next

Includes index

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