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Contemporary adertising / William F. Arens
Material type:
TextPublication details: Boston : Irwin / McGraw-Hill, 1999Edition: 7th edDescription: xxxii, 569 p : ill ; 28 cmISBN: - 0071156526
- 0256262535.
- HF 5821 A73C 1999
Contents:
Advertising perspectives--Integrating advertising with other elements of the communications mix--Creating advertisements and commercials--Using advertising media
| Item type | Current library | Collection | Shelving location | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|---|---|
General Book
|
SPU Library, Chonburi campus | General Books (ENGLISH) | Floor 3: General Shelves (FOREIGN LANGUAGE) | HF 5821 A73C 1999 (Browse shelf(Opens below)) | C.1 | Available | B001567 | |
|
General Book
|
SPU Library, Chonburi campus | General Books (ENGLISH) | Floor 3: General Shelves (FOREIGN LANGUAGE) | HF 5821 A73C 1999 (Browse shelf(Opens below)) | C.3 | Available | B001568 | |
|
General Book
|
SPU Library, Chonburi campus | General Books (ENGLISH) | Floor 3: General Shelves (FOREIGN LANGUAGE) | HF 5821 A73C 1999 (Browse shelf(Opens below)) | C.2 | Available | B001569 | |
|
General Book
|
SPU Library, Chonburi campus | General Books (ENGLISH) | Floor 3: General Shelves (FOREIGN LANGUAGE) | HF 5821 A73C 1999 (Browse shelf(Opens below)) | C.4 | Available | BG000880 |
Total holds: 0
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| HF 5821 ส898อ 2525 แอ๊ดเวอร์ไทซิ่ง | HF 5821 อ893ฆ 2551 โฆษณาไทย เล่ม 1 = [book] Thai advertisements vol. 1 | HF 5821 A73C 1999 Contemporary adertising / | HF 5821 A73C 1999 Contemporary adertising / | HF 5821 A73C 2002 Contemporary advertising | HF 5821 .A73C 2002 Contemporary advertising / | HF 5821 B37A 1989 Advertising media sourcebook |
Includes appendix and index
Advertising perspectives--Integrating advertising with other elements of the communications mix--Creating advertisements and commercials--Using advertising media
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