Phranakorn Rajabhat University Library
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Contemporary adertising / William F. Arens

By: Material type: TextTextPublication details: Boston : Irwin / McGraw-Hill, 1999Edition: 7th edDescription: xxxii, 569 p : ill ; 28 cmISBN:
  • 0071156526
  • 0256262535.
Subject(s): LOC classification:
  • HF 5821 A73C 1999
Contents:
Advertising perspectives--Integrating advertising with other elements of the communications mix--Creating advertisements and commercials--Using advertising media
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Holdings
Item type Current library Collection Shelving location Call number Copy number Status Barcode
General Book General Book SPU Library, Chonburi campus General Books (ENGLISH) Floor 3: General Shelves (FOREIGN LANGUAGE) HF 5821 A73C 1999 (Browse shelf(Opens below)) C.1 Available B001567
General Book General Book SPU Library, Chonburi campus General Books (ENGLISH) Floor 3: General Shelves (FOREIGN LANGUAGE) HF 5821 A73C 1999 (Browse shelf(Opens below)) C.3 Available B001568
General Book General Book SPU Library, Chonburi campus General Books (ENGLISH) Floor 3: General Shelves (FOREIGN LANGUAGE) HF 5821 A73C 1999 (Browse shelf(Opens below)) C.2 Available B001569
General Book General Book SPU Library, Chonburi campus General Books (ENGLISH) Floor 3: General Shelves (FOREIGN LANGUAGE) HF 5821 A73C 1999 (Browse shelf(Opens below)) C.4 Available BG000880
Total holds: 0

Includes appendix and index

Advertising perspectives--Integrating advertising with other elements of the communications mix--Creating advertisements and commercials--Using advertising media

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