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A new brand world : 8 principles for achieving brand leadership...
Material type:
TextPublication details: New York: Penguin Books, 2001Notes: Includes indexDescription: 220 pISBN: - 0142001902
- HD 69.B7 B42N 2001
| Item type | Current library | Collection | Shelving location | Call number | Status | Barcode | |
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General Book
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SPU Library, Bangkok (Main Campus) | General Books (ENGLISH) | Floor 6: General Shelves (ENGLISH): H, J | HD 69.B7 B42N 2001 (Browse shelf(Opens below)) | Available | F052102 |
Total holds: 0
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| HD 69.B7 A24B 2004 Brand porlfolio strategy : creating relevance differentiation... | HD 69.B7 A77B 2004 Branding design / Art Direction and Book Design : Shigo Yamaguchi | HD 69.B7 B37A 2002 Asian branding : a great way to fly | HD 69.B7 B42N 2001 A new brand world : 8 principles for achieving brand leadership... | HD 69.B7 B52T 2003 The 360 degree brand in Asia... | HD 69.B7 B72 2014 Brands with character / | HD 69.B7 B72P 2004 The Philosophy of braning : [book] great philoso phers think brands/ |
Includes index
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