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Harvard business review on brand management
Material type:
TextPublication details: Boston: Harvard Business School Press, 1999Notes: Includes indexDescription: v, 204 pISBN: - 1578511445
- HD 69.B7 H37 1999
| Item type | Current library | Collection | Shelving location | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
General Book
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SPU Library, Bangkok (Main Campus) | General Books (ENGLISH) | Floor 6: General Shelves (ENGLISH): H, J | HD 69.B7 H37 1999 (Browse shelf(Opens below)) | Available | E100389 |
Total holds: 0
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| HD69.B7 G66B 2001 Brands : visions and values / | HD 69.B7 H35B 2006 Brand failures : the truth about the 100 biggest branding mistakes of all time / | HD 69.B7 H37 1999 Harvard business review on brand management | HD 69.B7 H37 1999 Harvard business review on brand management | HD 69.B7 I52B 2007 Branding governance : [book] a participatory approach to the brand building process / | HD 69.B7 K36 2004 The new strategic brand management : creating and sustaining brand equity long term / | HD69.B7 K44S 2003 Strategic brand management : building, measuring, and managing brand equity / |
Includes index
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