Internet marketing : integrating online and offline strategies / Mary Lou Roberts, Debra Zahay
Material type:
TextPublication details: Mason, OH : South-Western Cengage Learning, 2013Edition: Third editionDescription: xxii, 484 pages : illustrations ; 28 cmISBN: - 9781133627012
- HF 5415.1265 R62I 2013
| Item type | Current library | Collection | Shelving location | Call number | Status | Barcode | |
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General Book
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SPU Library, Bangkok (Main Campus) | General Books (ENGLISH) | Floor 6: General Shelves (ENGLISH): H, J | HF 5415.1265 R62I 2013 (Browse shelf(Opens below)) | Available | F069190 |
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| HF 5415.1265 R43E 2004 Electronic marketing : [book] intergrating / | HF 5415.1265 R43E 2004 Electronic marketing : [book] integrating electronic resources into the marketing process / | HF 5415.1265 R43E 2004 Electronic marketing : [book] integrating electronic resources into the marketing process / | HF 5415.1265 R62I 2013 Internet marketing : integrating online and offline strategies / | HF 5415.1265 S32S 2016 Social selling mastery : scaling up your sales and marketing machine for the digital buyer / | HF 5415.1265 S36N 2015 The new rules of marketing & PR : [book] how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly / | HF 5415.1265 S64B 2015 Branded interactions : creating the digital experience / |
Includes bibliographical references and index
Internet marketing as part of the marketing communications mix -- The internet value chain -- Business models and strategies -- The direct response and database foundations of internet marketing -- Online branding and video marketing -- Display advertising and other customer acquisition techniques -- Email marketing to build consumer and business relationships -- Search marketing: SEO and PPC -- Social media marketing -- Lead generation and conversion in B2B markets -- Customer relationship development and retention marketing -- Developing and maintaining effective websites -- Customer service and support in web space -- Measuring and evaluating web marketing programs -- Social and regulatory issues: privacy, security, and intellectual property -- Mobile marketing and related developments.
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