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Marketing Strategy & Competitive Positioning / Graham Hooley, Nigel F. Piercy, Brigitte Nicoulaud
Material type:
TextPublication details: Harlow, England : Pearson Education, 2012Edition: 5th editionDescription: xv, 578 pages : illustrations ; 27 cm + 1 CD-ROMISBN: - 9780273740933
- HF 5415.127 H66M 2012
Contents:
Marketing Strategy -- Competitive Market Analysis -- Identifying Current and Future Competitive Positions -- Competitive Positioning Strategies -- Implementing the Strategy -- Conclusions
| Item type | Current library | Collection | Shelving location | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|---|---|
General Book
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SPU Library, Bangkok (Main Campus) | General Books (ENGLISH) | Floor 6: General Shelves (ENGLISH): H, J | HF 5415.127 H66M 2012 (Browse shelf(Opens below)) | Available | F068802 | ||
CD/DVD (Accompanying Material)
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SPU Library, Bangkok (Main Campus) | CD/DVD Accompanying Materials | Floor 5: CD/DVD Accompany | HF 5415.127 H66M 2012 (Browse shelf(Opens below)) | CD.No.1933 | Available | FCD068802 |
Total holds: 0
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| HF 5415.127 B79N 2009 The nature of marketing : [book] marketing to the swarm as well as the herd / | HF 5415.127 C42B 2009 Boomer marketing : [book] selling to a recession resistant market / | HF 5415.127 H66M 2012 Marketing Strategy & Competitive Positioning / | HF 5415.127 H66M 2012 Marketing Strategy & Competitive Positioning / | HF 5415.127 P56T 1996 Target marketing : researching, reaching and retaining your target market | HF 5415.127 S37M 2001 Multicultural marketing : selling to the new America | HF 5415.129 ฐ312ค 2548 คู่มือระบบการจัดเก็บสินค้าสมัยใหม่ : สำหรับคลังสินค้า ศูนย์กระจายสินค้า และอุตสาหกรรมการผลิต = Modern storage systems manual for warchouse, distribution center and manufacturing / |
Includes index
Marketing Strategy -- Competitive Market Analysis -- Identifying Current and Future Competitive Positions -- Competitive Positioning Strategies -- Implementing the Strategy -- Conclusions
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