Essentials of marketing : a marketing strategy planning approach / William D. Perreault, Joseph P. Cannon, E. Jerome McCarthy

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Material type: Text

TextPublisher: New York : McGraw-Hill Education, 2015Edition: 14th EditionDescription: xliii, 717 pages : color illustrations ; 28 cmISBN:

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Contents:

Marketing's value to consumers, firms, and society -- Marketing strategy planning -- Evaluating opportunities in the changing market environment

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Holdings
Item type	Current library	Collection	Shelving location	Call number	Status	Barcode
General Book	SPU Library, Bangkok (Main Campus)	General Books (ENGLISH)	Floor 6: General Shelves (ENGLISH): H, J	HF 5415.13 P47B 2015 (Browse shelf(Opens below))	Available	F068810

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Includes appendix

Marketing's value to consumers, firms, and society -- Marketing strategy planning -- Evaluating opportunities in the changing market environment

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