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Strategic retail management : text and international cases / Joachim Zentes, Dirk Morschett, Hanna Schramm-Klein [electronic resource]
Material type:
Computer fileSeries: LehrbuchPublication details: Wiesbaden : Springer Gabler, 2017Edition: Third editionDescription: 1 online resourceISBN: - 9783658101831 (E-book)
- HF 5429 Z46S 2017
Contents:
Functions, Formats and Players in Retailing -- Strategic Marketing in Retailing -- Marketing Mix in Retailing -- Buying, Logistics and Performance Measurement
| Item type | Current library | Collection | Shelving location | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
E-Book
|
SPU Library, Bangkok (Main Campus) | Electronic Resources | On Display | HF 5429 Z46S 2017 (Browse shelf(Opens below)) | Available | 9783658101831 |
Total holds: 0
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| HF 5429 S77 2006 Strategic issues in international retailing / [book] | HF 5429 V37R 2006 Retail product management : [book] buying and merchandising / | HF 5429 Y47C 1997 Creating the virtual store : taking your web site from browsing to buying | HF 5429 Z46S 2017 Strategic retail management : [electronic resource] text and international cases / | HF 5429 Z52M 1997 Masterminding the store : advertising, sales promotion, and the new marketing reality | HF 5429.215.U6 บ869ว 2548 Wal-Mart กลยุทธ์การแข่งขันระดับโลก/ [book] | HF 5429.215.U6 บ869ว 2548 Wal-Mart กลยุทธ์การแข่งขันระดับโลก/ [book] |
Functions, Formats and Players in Retailing -- Strategic Marketing in Retailing -- Marketing Mix in Retailing -- Buying, Logistics and Performance Measurement
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