Database marketing : analyzing and managing customers / Robert C. Blattberg, Byung-Do Kim, Scott A. Neslin [electronic resource]
Material type:
Computer fileSeries: International series in quantitative marketing ; 18 | International series in quantitative marketingPublication details: New York : Springer, 2008Description: online resource (xxiv, 871 pages ) : illustrationsISBN: - 9780387725796 (E-book)
- HF 5415.126 B52D 2008
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SPU Library, Bangkok (Main Campus) | Electronic Resources | On Display | HF 5415.126 B52D 2008 (Browse shelf(Opens below)) | Available | 9780387725796 |
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| HF 5415.126 อ317ก 2549 การตลาดทางตรง = Direct marketing | HF 5415.126 อ317ก 2549 การตลาดทางตรง = Direct marketing | HF5415.126 A23E 2002 Effective promotional planning for e-Business / | HF 5415.126 B52D 2008 Database marketing : [electronic resource] analyzing and managing customers / | HF 5415.126 B57C 2007 Commonsense direct & digital marketing / [book] | HF 5415.126 H83S 2000 Strategic database marketing : the masterplan for starting and managing... | HF 5415.126 M32D 1998 Direct marketing an integrated approach |
Includes bibliographical references (p. 801-845) and index
Why database marketing -- Organized for database marketing -- Customer privacy in a CRM environment -- LTV fundamentals -- LTV advanced issues -- LTV applications -- Sources of data -- Test design and analysis -- The predictive modeling process -- Foundations of statistical modeling -- RFM analysis.- market basket analysis -- Collaborative filtering -- Discrete dependent variable and duration models -- Cluster analysis -- Decision trees -- Neural networks -- Machine learning -- Acquiring customers
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