Creating a brand identity : a guide for designers / Catharine Slade-Brooking
Material type:
TextPublication details: London : Laurence King Publishing, 2016Description: 160 pages : illustrations ; 23 cmISBN: - 9781780675626
- HF 5415.1255 S52C 2016
| Item type | Current library | Collection | Shelving location | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
General Book
|
SPU Library, Bangkok (Main Campus) | General Books (ENGLISH) | Floor 6: General Shelves (ENGLISH): H, J | HF 5415.1255 S52C 2016 (Browse shelf(Opens below)) | Available | F068065 |
Browsing SPU Library, Bangkok (Main Campus) shelves Close shelf browser (Hides shelf browser)
|
|
|
|
|
|
|
||
| HF 5415.1255 E36 2017 E-commerce branding / | HF 5415.1255 H64C 2010 Cultural strategy : using innovative ideologies to build breakthrough brands / | HF 5415.1255 K44P 2016 The physics of brand : understand the forces behind brands that matter / | HF 5415.1255 S52C 2016 Creating a brand identity : a guide for designers / | HF 5415.1255 S52C 2019 Creating a brand identity : a guide for designers / | HF 5415.1255 T54T 2009 The truth about creating brands people love [book] | HF 5415.1255 Y68B 2014 Brand media strategy : integrated communications planning in the digital era / |
Includes bibliographical references and index.
Branding basics -- Brand anatomy -- Brand strategy -- The design process -- Research -- Analysis -- Concept development -- Delivering the final design.
Creating a Brand Identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This book is an introduction to this multifaceted process. It illustrates brand identities from around the world.
There are no comments on this title.