Words that work : it's not what you say, it's what people hear / Frank Luntz
Material type:
TextPublication details: New York: MJF Books, 2007Notes: Includes indexDescription: xliii, 324 p.; 24 cmISBN: - 9781606711323
- PE 1431 L86W 2007
| Item type | Current library | Collection | Shelving location | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
General Book
|
SPU Library, Chonburi campus | General Books (THAI) | Floor 3: General Shelves (FOREIGN LANGUAGE) | PE 1431 L86W 2007 (Browse shelf(Opens below)) | Available | B009019 |
Includes index
The ten rules of effective language -- Preventing message mistakes -- Old words, new meaning -- How "words that work" are created -- Be the message -- Words we remember -- Corporate case studies -- Political case studies -- Myths and realities about language and people -- What we REALLY care about -- Personal language for personal scenarios -- Twenty-one words and phrases for the twenty-first century
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