Consumer behaviour / Zubin Sethna & Jim Blythe

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Material type: Text

TextPublication details: Los Angeles ;London : SAGE, 2016Edition: 3rd edDescription: xxi, 499 p. : col. ill. ; 25 cmISBN:

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Contents:

Part 1: Consumer Behaviour in Context. Understanding Consumer Behaviour

Part 2: Psychological Issues in Consumer Behaviour. Drive, Motivation and Hedonism

Part 3: Sociological Issues in Consumer Behaviour. Reference Groups

Part 4: Consumer Behaviour in Conclusion. Post-Purchase Behaviour

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Holdings
Item type	Current library	Call number	Status	Barcode
General Book	SPU Library, Chonburi campus	HF 5415.32 S48C 2016 (Browse shelf(Opens below))	Available	BG001847

Total holds: 0

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Part 1: Consumer Behaviour in Context. Understanding Consumer Behaviour

Part 2: Psychological Issues in Consumer Behaviour. Drive, Motivation and Hedonism

Part 3: Sociological Issues in Consumer Behaviour. Reference Groups

Part 4: Consumer Behaviour in Conclusion. Post-Purchase Behaviour

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